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» Sunday January 17, 2010 - 04:25 pm
Horrorfest 4 Event Poster And Schedule
In November 2006, After Dark Films launched "8 Films to Die For: After Dark Horrorfest", an annual weekend-long theatrical event, which featured eight never seen before horror films in 500 theatres across the country. The "8 Films to Die For: After Dark Horrorfest" was a new concept intended to launch a new brand and create the ultimate horror film event of the year which could be repeated and grow annually. Over its three day weekend (November 17-19, 2006), Horrorfest was #10 in the top ten films nationwide for that weekend, grossing over $2,500,000 with an impressive $5,000+ screen average for the weekend. (Horrorfest was released on just 488 screens). Of all the other titles in the top ten that weekend, the next smallest screen count was 1,850 screens. The concept was to create value for titles that otherwise would have been direct-to-video releases which would have shipped on average 25,000 units per title, and in all other ancillary markets. By theatrically marketing the "Horrorfest" brand and event, greatly increased value was created for all titles.
Seven of the "8 Films to Die For" were released by Lionsgate, on March 27th, and received an immediate, fantastic response from both retailers and consumers, shipping over 1,100,000 units, almost ten times what would have shipped without the branding. Now an annual event many of the first year titles will be re-packaged in larger DVD boxed sets creating expanding life for the titles.
www.horrorfestonline.com
2010 Horrorfest 4 Venues:
- Mobile, AL
- Premiere Cinema – Eastern Shore Premiere Cinema 14 (Spanish Fort)
- Phoenix, AZ
- UltraStar Surprise Pointe 14
- 13649 North Litchfield Rd.
- Surprise, AZ 85374
- Los Angeles, CA
- Kirkorian – Buena Park Metroplex 18 (Buena Park)
- Kirkorian – Pico Rivera Village Walk 15 (Pico Rivera)
- RAVE – Beverly Center Cinema
- Tampa, FL
- Cobb – Grove 16 CineBistro (Wesley Chapel)
- Orlando, FL
- Cinemaworld – Melbourne 16 (4345 West New Haven Ave, (Rt.192)
- Bloomington, IL
- Werenberg – Galaxy
- Evansville, IN
- Showplace Cinemas – Showplace East
- Indianapolis, IN
- GQT – Hamilton 16 Imax
- Boston, MA
- National Amusements Revere Cinemas (Revere)
- Portland, ME
- Cinemagic 16
- 183 County Road
- Westbrook ME 04092
- Cinemagic and Imax
- 779 Portland Road US route 1
- Saco ME 04072
- Detroit, MI
- Arcangelo- Emagine Canton 18 (Canton)
- Grand Rapids, MI
- Celebration! Cinema Rivertown, Grand Rapids
- 3728 Rivertown Parkway
- Grandville, MI 49418
- 616-532-8902
- Lansing, MI
- Celebration! Cinema, Lansing
- 200 E. Edgewood Blvd.
- Lansing, MI 48911
- 517-272-9289
- Rochester, MN
- Werenberg – Galaxy
- St. Louis, MO
- Wehrenberg – Ronnies
- Wehrenberg – O’Fallon
- Wehrenberg – Galaxy-Chesterfield
- Wehrenberg – Arnold
- Springfield, MO
- Werenberg – Campbell
- Manchester, NH
- Cinemagic and Imax
- 1226 Hooksett Road
- Hooksett NH 03106
- Las Cruces, NM
- Allen Theatres- Telshor 12
- Farmington, NM
- Allen Theatres – Animas 10
- Farmingdale, NY
- National Amusements – Farmingdale Multiplex (Farmingdale)
- New York, NY
- AMC – Village 7 (66 3rd Ave. New York, NY)
- Cleveland, OH
- Atlas Cinemas – Great Lakes Cinema 16 (Mentor)
- Philadelphia, PA
- AMC – Plymouth Meeting (494 W Germantown Pike)
- Providence, RI
- National Amusements – Showcase Warwick (Warwick)
- Seattle, WA
- AMC – South Center 16 (Tukwila)
- Spokane, WA
- Magic Lantern Theater (Spokane)
www.horrorfestonline.com
                    
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