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» Friday January 14, 2011 - 01:49 pm
Navarre Distribution And Yoostar Entertainment Sign Deal
Yoostar Entertainment Group Signs Distribution Deal With Navarre Distribution Services. Publisher Strengthens Distribution Capabilities Throughout North America.
Yoostar Entertainment Group today announced that it has partnered with Navarre Distribution Services, the retail logistics arm of Navarre Corporation, to be the exclusive United States distributor for its video game product, Yoostar2 for Xbox 360 video game and entertainment system from Microsoft and the PlayStation3 computer entertainment system scheduled to be released in March 2011.
Yoostar2 is a revolutionary video game which uses advanced camera technology to place players real-time within famous movies and TV scenes. For the very first time, anyone can become part of their favorite movies or TV show, either acting alongside or replacing Hollywood's biggest stars. Perform the lines as written, or "flip the script" and deliver a personalized improvisation. Yoostar 2 then scores the performance, and lets players upload the scene to Facebook, Twitter, Xbox LIVE online entertainment network, PlayStation Network or Yoostar.com.
"Navarre is a proven leader in supply chain management and distribution, and their experience within the video game retail channel makes them an ideal partner for our products," said Gregory Fischbach, CEO of Yoostar. "We look forward to complementing our internal sales organization led by Jamie Bartolomei, Vice President of Sales, North America, by leveraging Navarre's retail channel expertise."
"We believe Yoostar2 creates an entirely new genre of social video gaming. We are delighted to have secured the rights to distribute the game in the United States," said Joyce Fleck, President of Navarre Distribution Services. "Greg and his executive team have a thorough knowledge of the industry and what's required to be successful. We are pleased to work with them to enhance their current capabilities and look forward to maximizing the retail presence of such an innovative console property."
About Yoostar Entertainment Group
Yoostar Entertainment Group is the world's first Social Video Game company. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that's immersive, fun and social. Founded in 2007, Yoostar has offices in New York City and Los Angeles. Find out more about Yoostar on Yoostar.com, on Facebook, or follow @Yoostar and @gregoryf on Twitter.
About Navarre Distribution Services
Navarre Distribution Services provides North American retailers and their suppliers with agile distribution and returns management, third-party logistics (3PL), online fulfillment and custom marketing programs, all powered by a best-in-class systems infrastructure and collaborative account support teams. With a more than 25-year track record of connecting strong brands with smart logistics and unmatched service, the company helps its customers to pick, pack, ship and sell more profitably. Navarre Distribution Services is a subsidiary of Navarre Corporation with its headquarters in Minneapolis, MN and offices in Bentonville, AR and Toronto, Ontario, Canada. Learn more at www.navarre.com/nds.
                    
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